In this 3 week sprint, Smart design was tasked to develop 14 distinct bottle concepts based on two personas. These concepts will be taken into codesign research sessions to further confirm the to bottle designs.
Duration: 3 Weeks
Role: Industrial Designer
Credits: Anna Bodney, Julianna Miller, Tucker Fort, Katherine Eisenburg, Angela Han
Chobani Protein
Reimaging a utility knife
State of the Art
Multi tools consider users' daily tasks, not how they actually perform them.
We surveyed 34 designers and engineers and discovered that many people only use X-Actos because better options for precision are limited.
Designing on a spectrum of wellness to warrior
Chisel
Broader shapes and sharp cuts convey strength and power.
Balanced
Softer forms and transitions balanced with simple profiles and silhouettes. Challenge category conventions and connect with natural ingredients.
Fresh
Simple profiles with crisp transitions convey freshness of product and ingredients. Most closely aligns with existing Chobani DNA.
Expressive
More playful and unexpected forms and transitions celebrating the uniqueness of the Chobani product.
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